Jon Web Design - News and Updates

Have you checked your Google Business Profile is Up-To-Date recently?

jon@jonwebdesign.com.au (Jon Elliget) — Mon, 06 Apr 2026 03:03:40 GMT

Keeping your Google Business Profile up to date is important for a variety of reasons:

First and foremost, it ensures that potential customers can easily find and contact your business. An outdated profile can include incorrect information such as a closed location or incorrect hours of operation, leading to confusion and potential lost business.

In addition, keeping your profile updated allows you to take advantage of all the features and benefits that Google offers to businesses. This includes the ability to post photos and videos, respond to customer reviews, and track analytics on how your profile is performing.

Having a complete and accurate profile can also improve your visibility in search results, as Google's algorithm favors profiles that are regularly updated and verified. This can lead to increased foot traffic and online engagement, ultimately helping to grow your business.

Another important reason to keep your profile up to date is that you can use Google My Business to communicate with your customers during crises or unexpected changes in your business. For example, if your business is temporarily closed due to a staff shortage or public holiday, you can update your profile to let customers know when you will be back in operation.

Lastly, keeping your profile up to date is also important for your business reputation and branding. A well-maintained profile can help build trust and credibility with customers, setting your business apart from competitors with outdated or incomplete profiles.

In conclusion, keeping your Google Business Profile up to date is essential for ensuring that customers can easily find and contact your business, taking advantage of all the features and benefits of Google, improving your visibility in search results, managing customer expectations during closures, and building your reputation and branding.

Regularly monitoring and updating your profile can help you to stay ahead of the competition and grow your business, If you need help with you Google Business Profile contact Jon Web Design!

Sitebuilder’s New Toolbar Update: What It Means for Your Website

Sun, 22 Mar 2026 23:39:35 GMT

If you’ve logged into your website editor recently, you might have noticed things look a little cleaner.

That’s because Sitebuilder has rolled out a redesigned top toolbar , focused on making it faster and easier to manage your website.

But what does that actually mean for you as a business owner?

Let’s break it down ��

A Cleaner, Simpler Editing Experience

The biggest change is visual, but it’s not just for looks.

Sitebuilder has reorganised the top toolbar so the most important tools are easier to find and use. Instead of hunting around for settings, everything is more streamlined and logically grouped.

This update is part of a broader push to make building and managing websites faster and more intuitive.

What this means for you:

Less time figuring out where things are
Faster edits and updates
A smoother experience overall

Faster Access to Key Actions

The top toolbar is where all your important actions live, things like:

Switching between pages
Previewing your site on mobile or desktop
Saving changes
Accessing site settings and tools

With the redesign, these actions are now easier to access and more clearly organised.

Why that matters:
When updates are being made, it reduces friction, which means quicker turnaround times and fewer mistakes.

The New CMS Menu

Another important update is the rename and restructure of the Content Library , which is now called the CMS .

This change isn’t just cosmetic, it better reflects what the feature actually does. The CMS (Content Management System) is where dynamic content lives, like:

Collections (services, team members, locations, etc.)
Structured content used across your site

Renaming it to “CMS” makes it clearer that this is the central place for managing all of your website’s content in a more structured, scalable way.

What You Need to Do (Spoiler: Nothing)

Good news, this update is automatic.

You don’t need to learn anything new or change how your website works. Everything functions the same way, just with a cleaner and more user-friendly layout.

If anything, it should feel easier.

Need Help With Your Website?

If you ever feel stuck, want something updated, or just want to improve your site, that’s what im here for.

At Jon Web Design , I handle everything from small tweaks to full redesigns, so you can focus on running your business.

The New SEO / AEO Menu

Sitebuilder has also introduced an updated SEO / AEO menu , bringing everything related to your website’s visibility into one place.

You might already be familiar with SEO (Search Engine Optimisation), but AEO, Answer Engine Optimisation , is a newer concept.

It focuses on helping your website appear not just in traditional Google search results, but also in:

AI-generated answers
Voice search results
Featured snippets and quick answers

By combining SEO and AEO into a single menu, Sitebuilder is making it easier to manage how your website shows up across both search engines and AI-driven platforms .

Ways to Revive Stale SEO on Sitebuilder

Wed, 25 Feb 2026 15:14:26 GMT

Essential SEO maintenance checklist for Online Businesses

To prevent your site from falling into the 'stale' trap, follow this quarterly maintenance checklist designed for the Sitebuilder platform:

Link Audit : Click through all internal and external links to ensure they still lead to active pages.
Keyword Analysis : Check if the keywords you targeted last year are still what people are searching for today.
Image Optimization : Ensure all thumbnails have relevant alt text for keywords and accessibility.
Competitor Check : See what other local businesses are doing and ensure your content remains superior.
Header Review : Ensure your H1 and H2 tags are structured logically and contain your primary keywords naturally.

Can I automate my SEO updates?

While some technical aspects like sitemap generation are handled automatically by the Sitebuilder platform, the 'creative' side of SEO, like writing and refreshing content, requires a human touch. This is why Jon Web Design trains its clients to be self servicing, you know your business best and will be able to provide best quality content. Jon Web Design can help you structure your content to be SEO aligned.

Search engines are becoming increasingly sophisticated at identifying AI-generated fluff, so the best way to stay ahead is to provide genuine, updated value to your readers. Regular maintenance isn't just a chore; it's a strategic investment in your business’s digital longevity.

Summary and Key Takeaways

Maintaining your website's search engine ranking requires consistent effort and a proactive approach to content management from website owners. Stale SEO is the result of neglect, but it is easily reversible with a few dedicated hours in the Sitebuilder Editor each month. By focusing on freshness, local relevance, and technical health, you can ensure your site remains a powerful lead-generation tool.

Update quarterly : Set a calendar reminder to refresh at least two main pages every three months.
Blog consistently : Aim for one high-quality post per month to signal activity to Google.
Focus on Local : Keep your Local-specific keywords and Google Business Profile data updated.
Monitor Health : Regularly check for broken links or duplicate meta data and optimize images with alt tags.
Ask for help : Use your included remote support if you get stuck with any editor features.

How to refresh content within the Sitebuilder Editor?

Refreshing content doesn't always mean writing a brand-new page. Often, the best way to combat stale SEO is to revisit existing high-performing pages and make them better. Open your Sitebuilder Editor and look for pages that haven't been touched in six months. Check the statistics in your dashboard to see which pages are losing traffic and target those first.

Start by revising your meta titles and descriptions to include keywords and infomation that might be missing.
If you have images on the page, ensure they have descriptive alt text that includes your primary keywords. If you need more technical guidance on navigating these settings, Book in a Support Session for tutorials tailored for your websites needs.

Why your 'Service' or 'Product' pages need frequent updates

Many business owners forget their content once it is set up. However, for SEO, this is a critical area for refresh and refinement. If you’ve changed your opening hours or added a new service area product, this page must reflect that immediately. Beyond just the text, ensure your pages have clear call to actions. Not having a clear call to action on each page not only hurts your conversion rate but can also increase your bounce rate, which indirectly affects your SEO standing.

If you find yourself struggling with these updates, don't hesitate to Contact Me for a quick training session or technical support in creating some structure for your content.

Does a lack of blog posts hurt your rankings?

Yes, a stagnant blog is one of the fastest ways to let your SEO go stale. Each new blog post is a fresh opportunity to rank for 'long-tail' keywords—specific phrases that your potential customers are searching for. Without a consistent publishing schedule, you miss out on capturing new search intent and building the internal link architecture that helps search engines understand your site structure.

By using the Sitebuilder Editor, you have the tools to create high-quality content that keeps your site relevant. If you aren't sure where to begin, you can always Login to Sitebuilder and navigate to the 'Blog' section to start drafting. A blog doesn't just provide information; it creates a web of internal links that strengthens your authority. For example, linking a new post back to your main services page tells Google that your service page is a high-priority destination.

3 Simple ways to improve local SEO today

Update Your NAP Data : Ensure your N ame, A ddress, and P hone Number are identical across your website and Google Business Profile.
Add Local Keywords or Geo Pages : Include suburb names within your headings and image alt text. Local landing Geo pages show you operate in areas.
Request New Reviews : Encourage customers to leave reviews that mention your specific services and location.

Stale SEO occurs when search engines perceive your website as outdated or inactive, leading to a significant drop in organic rankings. This happens when you stop publishing blog posts, neglect refreshing old content, or ignore technical maintenance. Regularly updating your Sitebuilder content ensures your business remains visible to local customers.

Why does SEO go stale over time?

Search engines like Google prioritize 'freshness' as a primary ranking signal. When you first launch a website with Jon Web Design , it is highly optimized and technically sound. However, the internet is dynamic. As competitors publish new information and search trends evolve, a site that remains static for months or years begins to lose its relevance. This phenomenon, known as content decay, signals to algorithms that your business may no longer be active or that your information is potentially obsolete.

Stale SEO isn't just about search engines; it’s about user trust. When a visitor lands on a website where the latest news is from three years ago, they immediately question the reliability of the business. From a technical perspective, 'stale' also refers to the accumulation of broken links, outdated meta tags, and images that lack modern optimization. In the competitive landscape of SEO, maintaining a consistent pulse on your site is the difference between page one and page ten.

Why WordPress might not be your Best Choice for your Small Business Website

jon@jonwebdesign.com.au (Jon Elliget) — Thu, 01 Jan 2026 02:58:57 GMT

In the past, WordPress has been a popular choice for creating websites and blogs. However, there are several reasons why it might not be the best choice for your business.

Security vulnerabilities: WordPress is open source software, which means that the code is freely available to anyone. While this can be a positive in terms of collaboration and customization, it also means that hackers can easily find vulnerabilities in the code. WordPress sites are often targeted by hackers, and it is important to constantly update the software to fix any security issues.
Limited scalability: WordPress was originally designed as a blogging platform, and it can struggle to handle larger, more complex websites. As your site grows, you may need to add custom plugins or hire a developer to make changes to the code, which can be costly.
Poor performance: WordPress sites can be slow to load, especially if you have a lot of plugins or large images. This can lead to a poor user experience and can also negatively impact your search engine rankings.
Limited design options: While there are many themes available for WordPress, they can be limited in terms of customization and may not provide the unique, professional look that you want for your site.
Lack of control: Because WordPress is a self hosted platform, you are at the mercy of updates and changes that can break your website. This can lead to unexpected issues and a lack of control over your own site.

Overall, while WordPress can be an ok choice for small blogs or personal websites, it may not be the best option for business websites or for those who need a high level of control and customization.

There are other content management systems available that may be better suited for these needs such as Jon Web Designs platform of choice Sitebuilder.

Security: Sitebuilder is a closed-source platform, which means that the code is not freely available to the public. This can make it less vulnerable to security threats compared to WordPress. With built in SSL Security your website will be safe for you an your visitors.
Scalability: Sitebuilder was designed with larger websites in mind yet can be used for small websites as well. It is able to handle a wide range of features and functions. This makes it a better choice for businesses or organizations that need a website that can grow with them.
Performance: Sitebuilder websites are known for their fast loading times and smooth performance, which can provide a better user experience and help with search engine rankings.
Design options: Sitebuilder offers a wide range of customizable design options, Jon web Design will create a professional, unique website that reflects your brand that you can update as you go.
Control: Sitebuilder has a built in editor for you to login to, you have full control over your website (even down to the html level if needed) and allows you to make changes and updates as needed with full backups in place. This can give you peace of mind and the ability to fully customize your site to meet your specific needs along side your web designer.

7 Reasons Why Small Business Owners Should Have a Website

jon@jonwebdesign.com.au (Jon Elliget) — Tue, 23 Dec 2025 03:23:48 GMT

Having a small business website is essential in today's digital world, Here are the top 7 reasons why:

Increased Visibility: A website allows your business to be found online by potential customers. It's important to have a website even if you don't sell products online because it gives customers a place to find out more about your business and what you offer.
Professional Image: A well-designed website projects a professional image to potential customers. It shows that you take your business seriously and are committed to delivering high-quality products or services.
Competitive Advantage: In today's market, most businesses have a website. Without one, you risk falling behind your competitors. A website allows you to showcase your unique offerings and stand out from the competition.
Credibility: A website adds credibility to your business. Customers are more likely to trust a business that has a website, as it shows that you are invested in your business and are willing to put in the extra effort to reach out to your audience. Even if your listed on google people often wont contact a business listed that does not have a website linked.
Customer Convenience: A website allows customers to easily access information about your business at any time, from any location. They can learn more about your products or services, view your hours of operation, and contact you without having to physically visit your store or location.
Marketing Tool: A website is a powerful marketing tool that can help you reach a wider audience. You can use it to promote your products or services, share blog articles, and collect customer reviews.
Cost-Effective: A website is a cost-effective way to promote your business. It's cheaper than traditional forms of marketing, such as print or radio ads, and can reach a larger audience.

In conclusion, a small business website is essential for increased visibility, a professional image, a competitive advantage, credibility, customer convenience, and as a marketing tool. It's also a cost-effective way to promote your business.

I understand that building a website can be overwhelming, especially if you are new to the process. That's why I offer free website demos to give you a taste of what it's like to create a website with Jon Web Design. I will guide you through the process, step by step, to ensure that you end up with a website that meets all of your needs and goals. Whether you're looking to start a small business, create an online store, or anything in between, i've got you covered. So sit back, relax, and let's get started!

Don't wait any longer, invest in a website for your small business today.

New Live Service Status Page - Sitebuilder's Exceptional Uptime

jon@jonwebdesign.com.au (Jon Elliget) — Sun, 09 Jan 2022 01:07:45 GMT

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The status page refreshes every minute, providing you with real-time insights into the status of your Jon Web Design Website and Sitebuilder editor. This feature not only highlights our outstanding uptime but also offers information in the rare event of a service interruption.

For more details regarding any downtime or maintenance periods, you can subscribe for updates.
This complimentary feature is available for sites on the Sitebuilder Business Subscription.

You can find the new status page by visiting status.jonwebdesign.com.au or clicking "Live Service Status" link in the Footer of this Website.

Jon Web Design, Sitebuilder and Core Web Vitals

jon@jonwebdesign.com.au (Jon Elliget) — Tue, 26 Oct 2021 00:56:33 GMT

Sitebuilder is ahead of other platforms in Core Web Vitals Optimisations

In mid-June, Google introduced Core Web Vitals, a set of new metrics designed to evaluate website performance. Websites that excel in these Core Web Vitals will gain a competitive advantage, benefiting from enhanced SEO and providing visitors with an exceptional experience.

Sitebuilder has been diligently preparing for Core Web Vitals optimizations since the announcement, working behind the scenes to ensure that if you're using Sitebuilder, your sites are fully equipped no effort on your part is required.

Interested in migrating your current website or launching a new one with Sitebuilder?

Should you buy multiple domain names for one website?

jon@jonwebdesign.com.au (Jon Elliget) — Mon, 21 Aug 2017 00:18:53 GMT

So, you’ve found the perfect domain name. It’s short, memorable, and available. But you also notice that other versions of it are up for grabs. Do you really need to buy those too?

The short answer is yes. At the very least, you should secure a matching pair like ".com.au" and ".com".

Your domain name is your online identity. It should lead people directly to your business and no one else's. Too often, I’ve seen clients skip buying domain variations to save a small amount each year, only to regret it when a competitor or even a spammy ad site grabs the version they didn’t buy.

That’s why every Sitebuilder Business Subscription we offer includes two domains by default. It’s a simple and effective way to protect your brand.

Why Would Someone Buy a Version of My Domain?

Usually, it's to take advantage of your success.

Imagine a potential customer leaving off the ".au" at the end of your domain and ending up on a completely different website. What if that site is full of ads, or even worse, tries to sell them something shady? That small mistake could cost you business and damage your credibility.

It can also dilute your search engine rankings. When multiple websites use similar names, it can confuse both users and Google, making your site harder to find.

Aren’t Extra Domains Expensive?

Not really. Domains are cheap compared to the cost of lost traffic, brand confusion, or a negative customer experience. For a few extra dollars a year, you get peace of mind and added protection.

Should I Buy More Than Just Two?

That depends on your goals.

If you’re an Australian business, owning both the ".com.au" and ".com" versions is usually enough.
If you're an organisation, consider adding ".org.au" and ".org" to cover both local and international branding.
If you plan to expand overseas, it may be worth looking into region-specific domains like ".co.uk", ".nz", or ".asia".

What Do I Do With Extra Domains?

After purchasing your domains:

Choose one to be your Primary Domain. This is where your website and email will be hosted.
301 Redirect the others to your primary. This prevents search engines from indexing duplicate content and ensures all your traffic lands in the right place.

This setup makes sure nobody else can hijack your traffic or damage your brand with a similar domain name.

Contact Jon Web Design for Advice

Your domain is a key part of your business identity. Domains are cheap, but your reputation isn't. Let me help you take the small step of securing your brand now so you don't pay a bigger price later.

Don't Choose the Wrong Domain Name!

jon@jonwebdesign.com.au (Jon Elliget) — Wed, 07 Jun 2017 23:50:07 GMT

Make Your Domain Name Easy to Remember

Your domain name is what people will type in to find your website, and what they'll see on your business cards, email signature, and marketing materials. I've seen too many businesses use domain names that are way too long and that leads to even longer, harder-to-remember email addresses.

Take this example:

Web Address: www.bobsbakeryandpastriesemporium.com.au

Email Address: bob.baker@bobsbakeryandpastriesemporium.com.au

Sure, that might be your full business name—but no one wants to type that out from a flyer or business card.
The longer it is, the more likely it is to be forgotten, misspelled, or ignored.

Now, here’s a better approach:

Web Address: www.bobsbakery.com.au

Email Address: contact@bobsbakery.com.au

A shorter domain is easier to type, easier to remember, and looks much more professional. When choosing a domain, simple and to-the-point always wins.

Keep it short. Keep it clear. Keep it memorable.

Need a new domain name?

I can help you register a shorter, more effective domain, set up redirection from your old domain and email address so you don’t miss a beat.

Let’s make your online presence simpler and stronger.